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Google’s Gone Wild

And, Home-based Businesses will get it the Worst …but, on a more cheerful note, Google gives some insight on what will help you rank better and increase customer engagement When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing…

Google Home Services

Just when you thought you had Local Search figured out—Google brings out a new game board Note: Since this article was first published, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. Brace yourself— Google is in…

Conquering Social Media

Let’s play a game. It’s one we’ve all played before. What’s the first word that comes to mind when I say Facebook? Difficult? Exhausting? Maybe even fear? If any of those words are where your mind jumps when I say Facebook, you are not alone.  Well, I’m here to tell you that Facebook and the rest of the social…

HTTPS Security for PagePilot Websites!

This is something we are pleased to be providing for our website customers. Here are some questions you may ask: What is it?You know that little http that you sometimes notice at the front end of a web address? Well, https is a more secure version of that —a type of website data encryption. Why is it important?Certain Internet…

Jack of All Trades, Master of None

Understanding Google’s stance on multi-service businesses Contractors often will approach us and say “We’re adding _____ as a service.” (While I would rather us have that conversation before you pull the trigger, having it at all is a step in the right direction.) There are a couple of things to take into consideration when adding…

Maintenance Agreements Part 2

When it comes to Maintenance, you need to understand the animal in order to tame the beast! PREVIOUS: Maintenance Agreements Part 1 Before I go into strategies you can use to run your maintenance at a time that works for both your customers AND for you, I first need to cover the two main ways maintenance…