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I think that such a loaded question as this could be equated with Are all HVAC companies created equal? The answer is obvious but, still, the topic of our discussion today is as important to you as the follow up question is to your potential clients – What sets them apart? There are a few dimensions you should take…
How to finally get great customer service with Google Local Services…and reduce your cost of leads! In the English language, when conflicting and contradictory ideas are expressed as a single concept we call it an oxymoron. Terms like ‘Deafening Silence’, ‘Virtual Reality’, ‘Original Copy’, and the old stand-by ‘Military Intelligence’ are classic examples. However, for…
Google Q&As, Description, and Services There’s been an unprecedented level of development in Google’s ‘Google My Business’ (GMB) tool over the last 18 months. You can now book tables directly through Google. You can know if there’s free WiFi at that hotel you’re considering and whether they’re pet-friendly …all kinds of different things. It’s even…
Note: Since this series of articles began, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. In the last few months, I’ve written articles going over how Google is launching into local services. The first one covered how…
If you’re familiar with the 1986 cult classic Highlander, you’ll know the movie’s corny tagline – (read in Christopher Lambert’s horribly broken accent) “In the end, there can be only one!” Google agrees with this mindset for a great many things. (People need only one search engine – Google. They need only one browser – Chrome…
Online Equipment Sales has become our industry’s version of…“Everybody complains about the weather, but nobody does anything about it.”* Until Now… I can’t tell you how many times I read contractor posts, or hear contractors complaining about Online HVAC equipment sales. In most cases, the complaints are justified, simply because most homeowners don’t know the…
Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to…
With the huge push into voice search, I thought it would be good to go over where it’s going. Obviously, Amazon, with its Alexa device, will forever be a pay-to-play option for contractors. But what about Google? Google is beginning to heavily compete in voice search with its ‘Google Assistant’ phone app, as well as…
Note: Since this article was first published, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. In our July newsletter, I covered the release of the Google Home Services program being launched by Google throughout the U.S. As it…
…and invite your competitors in If you were ever of the opinion that Google was a kind-hearted “we care about your businesses” organization, get that foolishness out of your mind now. They don’t care about you… they really only care about what consumers want and about making money. One of the ways they do that…