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Google as The Gatekeeper

Note: Since this series of articles began, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. In the last few months, I’ve written articles going over how Google is launching into local services. The first one covered how…

Taking on Online Equipment Sellers

Online Equipment Sales has become our industry’s version of…“Everybody complains about the weather, but nobody does anything about it.”* Until Now… I can’t tell you how many times I read contractor posts, or hear contractors complaining about Online HVAC equipment sales. In most cases, the complaints are justified, simply because most homeowners don’t know the…

The Blessings of Bad Reviews

Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to…

Google and Voice Search

With the huge push into voice search, I thought it would be good to go over where it’s going. Obviously, Amazon, with its Alexa device, will forever be a pay-to-play option for contractors. But what about Google? Google is beginning to heavily compete in voice search with its ‘Google Assistant’ phone app, as well as…