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The Blessings of Bad Reviews

Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to…

Google and Voice Search

With the huge push into voice search, I thought it would be good to go over where it’s going. Obviously, Amazon, with its Alexa device, will forever be a pay-to-play option for contractors. But what about Google? Google is beginning to heavily compete in voice search with its ‘Google Assistant’ phone app, as well as…

Google’s Gone Wild

And, Home-based Businesses will get it the Worst …but, on a more cheerful note, Google gives some insight on what will help you rank better and increase customer engagement When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing…

Google Home Services

Just when you thought you had Local Search figured out—Google brings out a new game board Note: Since this article was first published, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. Brace yourself— Google is in…

Conquering Social Media

Let’s play a game. It’s one we’ve all played before. What’s the first word that comes to mind when I say Facebook? Difficult? Exhausting? Maybe even fear? If any of those words are where your mind jumps when I say Facebook, you are not alone.  Well, I’m here to tell you that Facebook and the rest of the social…