Some website designers talk about your website as being the single-most pivotal thing you can do for your contracting business. I’m here to say – that’s not true. Websites do play an important role, but they’re not the be-all and end-all when it comes to focus. In fact, saying that any one thing is the…
I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear. – Nelson Mandela Some of our more longstanding customers will recall an article I wrote back in September ’16 regarding Website Graders. Last…
Call Text Me, Maybe? First off, my apologies for getting that forsaken song stuck in your head, but I couldn’t think of a better segue into today’s topic. Over the last couple of years, Chat has taken our industry by storm. Whether you choose to manage it yourself or have a third party manage it…
Google seems to be hinting at offering more paid-for options for businesses At the end of April, Google sent out a survey to some Google My Business users asking for which configuration of options they’d be willing to pay a monthly subscription. Here’s what it looked like: We’re going to talk at length about why…
Google recently decided to update its Google Page Speed Insights report. Companies that were consistently scoring in the 80s with their old tool, are now scoring in the 20s and 30s. The scoring is so heavy-handed, even Google’s sites (which use very minimalistic page styling) show poor scores! Their own News Site is scoring a 43—“slow” as of…
I think that such a loaded question as this could be equated with Are all HVAC companies created equal? The answer is obvious but, still, the topic of our discussion today is as important to you as the follow up question is to your potential clients – What sets them apart? There are a few dimensions you should take…
Google Q&As, Description, and Services There’s been an unprecedented level of development in Google’s ‘Google My Business’ (GMB) tool over the last 18 months. You can now book tables directly through Google. You can know if there’s free WiFi at that hotel you’re considering and whether they’re pet-friendly …all kinds of different things. It’s even…
If you’re familiar with the 1986 cult classic Highlander, you’ll know the movie’s corny tagline – (read in Christopher Lambert’s horribly broken accent) “In the end, there can be only one!” Google agrees with this mindset for a great many things. (People need only one search engine – Google. They need only one browser – Chrome…
Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to…
…and invite your competitors in If you were ever of the opinion that Google was a kind-hearted “we care about your businesses” organization, get that foolishness out of your mind now. They don’t care about you… they really only care about what consumers want and about making money. One of the ways they do that…