Gross Margins and Net Profit Percentages Don’t Matter

I hear contractors brag about their bottom-line percentage or their gross margin percentage.  Neither of these percentages really matter.  What matters is the bottom-line dollars or that the gross margins are consistent. Bottom-Line Percentages Those who talk about bottom-line percentages turn those percentages into dollars in their minds.  What were the actual bottom-line dollars?  That’s…

FER Standards Will Result In A Shift To ECM

FER standards require furnace manufacturers to reduce furnace wattage by 46% over the average PSC furnace. To comply with these new regulations, manufacturers are shifting from induction blowers to electronically commutated motors (ECM). This leads to higher costs for anyone downstream. There are no laws limiting the continued sales of inefficient furnaces. What the New…

Product Hat Tip: A new field accounting system you need to check out

If you haven’t already ‘drank the Kool-Aid’ and committed to a remote field-based accounting system, there’s a new kid on the block you must see. The company is called Pointman, and their website is PointmanHQ.com. Besides the fact that, like the other systems out there, they have a very robust, QuickBooks-based, field-deployable product, their price point absolutely blew…

Google and Voice Search

With the huge push into voice search, I thought it would be good to go over where it’s going. Obviously, Amazon, with its Alexa device, will forever be a pay-to-play option for contractors. But what about Google? Google is beginning to heavily compete in voice search with its ‘Google Assistant’ phone app, as well as…

HTTPS Security for PagePilot Websites!

This is something we are pleased to be providing for our website customers. Here are some questions you may ask: What is it?You know that little http that you sometimes notice at the front end of a web address? Well, https is a more secure version of that —a type of website data encryption. Why is it important?Certain Internet…

Millennials…

Every generation has its ‘unemployables’ Recently, I was attending a marketing conference down in Florida, when I witnessed something that I absolutely have to share. Full Disclosure: 1 This is biased against my own generation but should provide you with some insight, hope, and a few laughs. 2 I have a BA in Psychology (my parents didn’t help me…

Do You Have More Domains than You Need?

Evaluating your domain name ownership to work smart and save money We often have people ask us about owning multiple domains. Some have amassed a deep and broad assortment. They want to know if they should keep all the domains they’ve acquired. If you’re not sure why you have domains you’ve registered, it’s probably a…