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OA NEWSLETTER - MAY 2018
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Reduce Your Google Local Services Cost by 15%
How to finally get great customer service with Google Local Services… and reduce your cost of leads!
By: Dave Squires, President, May 16, 2018
In the English language, when conflicting and contradictory ideas are expressed as a single concept we call it an oxymoron. Terms like ‘Deafening Silence’, ‘Virtual Reality’, ‘Original Copy’, and the old stand-by ‘Military Intelligence’ are classic examples. However, for anyone who has ever attempted to directly call Google looking for help, the term ‘Google Customer Service” has become the new ‘gold’ standard when it comes to oxymorons. It’s not just that the one hand may not have a clue what the other is doing. The company is so big, the right hand typically may not know that a left hand even exists!

Unfortunately, with Google now requiring all they do for companies wanting to participate in Google Local Services, needing customer service from them is potentially unavoidable. However, I am now able to share a new option available to you when it comes to Google Local Services. Not only can you

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Google Q&As, Description, and Services
Easy, Early Bird Opportunities to Stand Out with Google

By: Mitch Ortenburg, CSR Manager & SEO Specialist; May 16, 2018
There’s been an unprecedented level of development in Google’s ‘Google My Business’ (GMB) tool over the last 18 months. You can now book tables directly through Google. You can know if there’s free WiFi at that hotel you’re considering and whether they’re pet-friendly …all kinds of different things. It’s even got some cool stuff for Contractors!

Today, we’re going to touch on three things that are newer—one of them brand-spankin’ new—that are super helpful for your business.
Questions & Answers
Google’s Q&As is a pretty handy tool for consumers. (Who would have thunk – Google actually made something that made our lives better?!) It’s designed to allow
any Google user to ask questions about a business and get answers from other Google users. Furthermore, people can ‘up-vote’ both questions and responses to increase their specific level of prominence. You can use this to your advantage.

Here’s the great thing about Q&As, any Google user can submit a question or a response. You can field questions that you think that your customers could have and proactively respond. How cool is that? If you search for us directly (click here), here’s what you’ll see, for example, just above Reviews from the web - >

Think you’ll have a hard time thinking of what questions to “ask”? Don’t let that hold you back. It’s easier than you think. Ask your CSRs to come up with a handful of basic questions that customers ask. Next, ask yourself which …

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