How to Respond to Negative Reviews

Using Negative Reviews as an opportunity to improve your brand perception? — Yes, it’s completely doable. Few things can be as frustrating and infuriating as seeing a negative review of your company online. While it’s not anything you think you’d ever want to look forward to, it can be something beneficial for your company. I’d…

The Case for Call Tracking

The Best Tool for Evaluating Internet Marketing Performance There are many different ways to determine whether your Internet marketing is working or not. You can look at website visitors behavior using tools such as Google Analytics. You can look at your Search Rankings in Google to see how well the site performs in local searches.…

HVAC May Not Be Sexy…

I hate to break it to you, but not only is HVAC not sexy, but there’s just not that much about your products that is different than what the HVAC guy down the street offers. Every blooming heating and air conditioning company sells equipment (and any company worth its salt offers pretty much the same types…