According to Google, your website’s load speed just tanked —but don’t panic when you see your test results.

Google recently decided to update its Google Page Speed Insights report. Companies that were consistently scoring in the 80s with their old tool, are now scoring in the 20s and 30s. The scoring is so heavy-handed, even Google’s sites (which use very minimalistic page styling) show poor scores! Their own News Site is scoring a 43—“slow” as of…

The Blessings of Bad Reviews

Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to…

Google’s Gone Wild

And, Home-based Businesses will get it the Worst …but, on a more cheerful note, Google gives some insight on what will help you rank better and increase customer engagement When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing…

Jack of All Trades, Master of None

Understanding Google’s stance on multi-service businesses Contractors often will approach us and say “We’re adding _____ as a service.” (While I would rather us have that conversation before you pull the trigger, having it at all is a step in the right direction.) There are a couple of things to take into consideration when adding…

I’m Not My Customer

Say it with me… “I. Am. Not. My. Customer.” I want to let you know, I put a great deal of thought into whether or not I would write this article because, being honest, who likes to be told they’re wrong? I know I don’t (just ask my beautiful, loving & patient wife). But the hunting…