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The Case for Call Tracking

The Best Tool for Evaluating Internet Marketing Performance There are many different ways to determine whether your Internet marketing is working or not. You can look at website visitors behavior using tools such as Google Analytics. You can look at your Search Rankings in Google to see how well the site performs in local searches.…

Go Figure!

The answer to the labor crisis we all are facing wasn’t ‘right under our nose’–it’s on top of it! Face it, our industry is fast heading for a cliff with the increase in demand for skilled labor, the higher level of technical skills required, and the fact that a lot of the best older service…

Website Graders

I lost… I lost? Wait a minute – I’m not supposed to lose! Let me see the script! I’ve always been a huge fan of Mel Brooks’ ‘Robin Hood: Men in Tights’. When I think of Website Graders, this scene comes to mind. The shock that contractors often times feel when they put their site through a…

HVAC May Not Be Sexy…

I hate to break it to you, but not only is HVAC not sexy, but there’s just not that much about your products that is different than what the HVAC guy down the street offers. Every blooming heating and air conditioning company sells equipment (and any company worth its salt offers pretty much the same types…

Save the Last Dance for Me

I was privileged to be a part of something that doesn’t happen all that often these days. In mid-July, my brother and I, as well as both our families, hosted a party to celebrate our mother and father’s 60th wedding anniversary. Their love and dedication to each other wasn’t something that just happened. It was…