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I wanted to share a little story with you – A couple years ago, I came home from a business trip and, as I walked in the front door, the smell of mold hit me like a ton of bricks. As I entered the basement, I discovered the source of the smell. Half of my…
Although it sounds great when people say the beauty of the Internet is that it lets you connect to everyone and everywhere, for a contracting business this statement has absolutely no connection with reality. Sure, your website can be found by a remote villager in Indonesia if he has a smart phone and WiFi conveniently…
And, Home-based Businesses will get it the Worst …but, on a more cheerful note, Google gives some insight on what will help you rank better and increase customer engagement When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing…
Since starting our Social Media program in late 2015, we have worked hard to mold it into something that is not only good—but great—and that helps your business thrive. We’ve completed our year and a half initial beta offering and learned what works and what doesn’t. Truly, our industry requires a strategic approach to mastering…
Just when you thought you had Local Search figured out—Google brings out a new game board Note: Since this article was first published, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. Brace yourself— Google is in…
Let’s play a game. It’s one we’ve all played before. What’s the first word that comes to mind when I say Facebook? Difficult? Exhausting? Maybe even fear? If any of those words are where your mind jumps when I say Facebook, you are not alone. Well, I’m here to tell you that Facebook and the rest of the social…
This is something we are pleased to be providing for our website customers. Here are some questions you may ask: What is it?You know that little http that you sometimes notice at the front end of a web address? Well, https is a more secure version of that —a type of website data encryption. Why is it important?Certain Internet…
Understanding Google’s stance on multi-service businesses Contractors often will approach us and say “We’re adding _____ as a service.” (While I would rather us have that conversation before you pull the trigger, having it at all is a step in the right direction.) There are a couple of things to take into consideration when adding…
When it comes to Maintenance, you need to understand the animal in order to tame the beast! PREVIOUS: Maintenance Agreements Part 1 Before I go into strategies you can use to run your maintenance at a time that works for both your customers AND for you, I first need to cover the two main ways maintenance…
Every generation has its ‘unemployables’ Recently, I was attending a marketing conference down in Florida, when I witnessed something that I absolutely have to share. Full Disclosure: 1 This is biased against my own generation but should provide you with some insight, hope, and a few laughs. 2 I have a BA in Psychology (my parents didn’t help me…