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The Best Tool for Evaluating Internet Marketing Performance There are many different ways to determine whether your Internet marketing is working or not. You can look at website visitors behavior using tools such as Google Analytics. You can look at your Search Rankings in Google to see how well the site performs in local searches.…
If you choose to maintain your website’s domain name through your own registrar account, be aware it’s a job that requires a minimum level of ongoing attention. Your registrar will use the Administrative Contact email address for your domain to communicate with you about your domain. If you fail to receive or act on notifications…
The answer to the labor crisis we all are facing wasn’t ‘right under our nose’–it’s on top of it! Face it, our industry is fast heading for a cliff with the increase in demand for skilled labor, the higher level of technical skills required, and the fact that a lot of the best older service…
I lost… I lost? Wait a minute – I’m not supposed to lose! Let me see the script! I’ve always been a huge fan of Mel Brooks’ ‘Robin Hood: Men in Tights’. When I think of Website Graders, this scene comes to mind. The shock that contractors often times feel when they put their site through a…
Using nothing but stock photos on your company’s website is just like leaving the example family in the picture frames you buy for your home. They’re not real and they are not you! People buy from people they know, people they like, and people who are like them! In a day and age where just…
For years, my advice to clients regarding YELP was to never be available when they call. The reasoning was that, as long as you hadn’t officially heard the pitch and said ‘no’, they had no reason to punish you and mess with your reviews. Although YELP fervently and frequently denies that they bury your good…
It happens to me all the time: One of our customers calls up and is confused or suspicious about a report that they received from another online marketing agency. Sometimes it’s the local yellow pages or it might be a third party company providing digital ad services. Whatever the situation, you should take these numbers…
I hate to break it to you, but not only is HVAC not sexy, but there’s just not that much about your products that is different than what the HVAC guy down the street offers. Every blooming heating and air conditioning company sells equipment (and any company worth its salt offers pretty much the same types…
People like free stuff! Well, I suppose that is a bit of an obvious statement, but how about, People like free stuff, and you can use that to your advantage?! What I am talking about is using this idea on your social media platforms, specifically your business Facebook page. Contests are a big thing for companies right…
I was privileged to be a part of something that doesn’t happen all that often these days. In mid-July, my brother and I, as well as both our families, hosted a party to celebrate our mother and father’s 60th wedding anniversary. Their love and dedication to each other wasn’t something that just happened. It was…