I hear contractors brag about their bottom-line percentage or their gross margin percentage. Neither of these percentages really matter. What matters is the bottom-line dollars or that the gross margins are consistent. Bottom-Line Percentages Those who talk about bottom-line percentages turn those percentages into dollars in their minds. What were the actual bottom-line dollars? That’s…
Are those with disabilities able to get all the benefit of your site as can those who are fully-abled? A review of the Americans with Disabilities Act (ADA, a federal regulation) appears it would apply to publicly accessible websites as much as it does access to a building. For most contractors, the relevance is a…
FER standards require furnace manufacturers to reduce furnace wattage by 46% over the average PSC furnace. To comply with these new regulations, manufacturers are shifting from induction blowers to electronically commutated motors (ECM). This leads to higher costs for anyone downstream. There are no laws limiting the continued sales of inefficient furnaces. What the New…
With the huge push into voice search, I thought it would be good to go over where it’s going. Obviously, Amazon, with its Alexa device, will forever be a pay-to-play option for contractors. But what about Google? Google is beginning to heavily compete in voice search with its ‘Google Assistant’ phone app, as well as…
This is something we are pleased to be providing for our website customers. Here are some questions you may ask: What is it?You know that little http that you sometimes notice at the front end of a web address? Well, https is a more secure version of that —a type of website data encryption. Why is it important?Certain Internet…
Every generation has its ‘unemployables’ Recently, I was attending a marketing conference down in Florida, when I witnessed something that I absolutely have to share. Full Disclosure: 1 This is biased against my own generation but should provide you with some insight, hope, and a few laughs. 2 I have a BA in Psychology (my parents didn’t help me…
The solution that’s working for us may work for your company, too Every business faces the challenge of managing health care costs. These costs will likely remain high even with Congress looking at changing the Affordable Care Act since they are talking about continuing child coverage to age 26 along with no pre-existing conditions. I…
Evaluating your domain name ownership to work smart and save money We often have people ask us about owning multiple domains. Some have amassed a deep and broad assortment. They want to know if they should keep all the domains they’ve acquired. If you’re not sure why you have domains you’ve registered, it’s probably a…
Real world perspective on optional domain service When it comes to domain services available through registrars, it’s smart to know what each does and what your real need is for any service before purchasing it. Registrars are happy to sell you every service you will buy. And, while most people can see the silliness in…
If you choose to maintain your website’s domain name through your own registrar account, be aware it’s a job that requires a minimum level of ongoing attention. Your registrar will use the Administrative Contact email address for your domain to communicate with you about your domain. If you fail to receive or act on notifications…