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SEO

 Update on Google Website Speed Scoring
According to Google, your website’s load speed just tanked —but don’t panic!
By: Mitch Ortenburg, CSR Manager & SEO Specialist, November 15, 2018
Google recently decided to update its Google Page Speed Insights report. Companies that were consistently scoring in the 80s with their old tool, are now scoring in the 20s and 30s. The scoring is so heavy-handed, even Google’s sites show poor scores! …

 Are All Review Acquisition Platforms Created Equal?
By: Mitch Ortenburg, CSR Manager & SEO Specialist, August 29, 2018
I think that such a loaded question as this could be equated with Are all HVAC companies created equal? The answer is obvious but, still, the topic of our discussion today is as important to you as the follow up question is to your potential clients – what sets them apart?

 Google Q&As, Description, and Services
Easy, Early-Bird Opportunities to Stand Out with Google
By: Mitch Ortenburg, CSR Manager & SEO Specialist, May 16, 2018
There’s been an unprecedented level of development in Google’s ‘Google My Business’ (GMB) tool over the last 18 months. You can now book tables directly through Google. You can know if there’s free WiFi at that hotel you’re considering and whether they’re pet-friendly …all kinds of different things. It’s even …

 Having a Second Site is Not Necessary, nor a Good Idea!
By: Mitch Ortenburg, CSR Manager & SEO Specialist, February 27, 2018
If you’re familiar with the 1986 cult classic Highlander, you’ll know the movie’s corny tagline – (read in Christopher Lambert’s horribly broken accent) “In the end, there can be only one!” Google agrees with this mindset for a great many things. (People need only one search engine – Google. They need only …

 The Blessings of Bad Reviews
By: Mitch Ortenburg, CSR Manager & SEO Specialist, January 16, 2018
Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to yield the worst reviews. Tom isn’t …

 How Google May Unlock your Business’s Back Door
...and invite your competitors in
By: Mitch Ortenburg, CSR Manager & SEO Specialist, October 11, 2017
If you were ever of the opinion that Google was a kind-hearted “we care about businesses” organization, get that foolishness out of your mind now. They don’t care about you… they really only care about what consumers want and about making money. One of the ways they do that is through establishing social trust…

  Google's Gone Wild and Home-based Businesses will Get it the Worst
By: Mitch Ortenburg, CSR Manager & SEO Specialist; September 5, 2017
When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing tastes. They rival even the most persnickety food and beverage critics out there and it’s not unheard of for them to contradict themselves in the same …

  Jack of All Trades, Master of None
By: Mitch Ortenburg, CSR Manager & SEO Specialist; May 31, 2017
Contractors often will approach us and say “We’re adding _____ as a service.” (While I would rather us have that conversation before you pull the trigger, having it at all is a step in the right direction.) There are a …

  What’s the key to being the best?
By: Mitch Ortenburg, SEO Specialist, February 23, 2017
So, you have a website. You focus on content. You focus on rankings and SEO. Do you think that this alone is the key to success? – No. While all of these are important, each is just …

  I'm Not My Customer
By: Mitch Ortenburg, SEO Specialist; November 23, 2016
I want to let you know, I put a great deal of thought into whether or not I would write this article because, being honest, who likes to be told they're wrong? I know I don't (just ask my beautiful, loving & patient wife). But the hunting season gave me some inspiration so, here it…

  Website Graders
By: Mitch Ortenburg, SEO Specialist, September 13, 2016
I lost… I lost? Wait a minute – I'm not supposed to lose! Let me see the script!

I've always been a huge fan of Mel Brooks' 'Robin Hood: Men in Tights'. When I think of Website Graders, this scene comes to mind. The shock that contractors often times feel when they put their
 

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