SEO

Google recently decided to update its Google Page Speed Insights report. Companies that were consistently scoring in the 80s with their old tool, are now scoring in the 20s and 30s. The scoring is so heavy-handed, even Google’s sites show poor scores! …

I think that such a loaded question as this could be equated with Are all HVAC companies created equal? The answer is obvious but, still, the topic of our discussion today is as important to you as the follow up question is to your potential clients – what sets them apart? …

There’s been an unprecedented level of development in Google’s ‘Google My Business’ (GMB) tool over the last 18 months. You can now book tables directly through Google. You can know if there’s free WiFi at that hotel you’re considering and whether they’re pet-friendly …all kinds of different things. It’s even …

If you’re familiar with the 1986 cult classic Highlander, you’ll know the movie’s corny tagline – (read in Christopher Lambert’s horribly broken accent) “In the end, there can be only one!” Google agrees with this mindset for a great many things. (People need only one search engine – Google. They need only …

Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to yield the worst reviews. Tom isn’t …

If you were ever of the opinion that Google was a kind-hearted “we care about businesses” organization, get that foolishness out of your mind now. They don’t care about you… they really only care about what consumers want and about making money. One of the ways they do that is through establishing social trust…

When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing tastes. They rival even the most persnickety food and beverage critics out there and it’s not unheard of for them to contradict themselves in the same …

Contractors often will approach us and say “We’re adding _____ as a service.” (While I would rather us have that conversation before you pull the trigger, having it at all is a step in the right direction.) There are a …

So, you have a website. You focus on content. You focus on rankings and SEO. Do you think that this alone is the key to success? – No. While all of these are important, each is just …

I want to let you know, I put a great deal of thought into whether or not I would write this article because, being honest, who likes to be told they're wrong? I know I don't (just ask my beautiful, loving & patient wife). But the hunting season gave me some inspiration so, here it…

I lost… I lost? Wait a minute – I'm not supposed to lose! Let me see the script!

I've always been a huge fan of Mel Brooks' 'Robin Hood: Men in Tights'. When I think of Website Graders, this scene comes to mind. The shock that contractors often times feel when they put their