Some website designers talk about your website as being the single-most pivotal thing you can do for your contracting business. I’m here to say – that’s not true. Websites do play an important role, but they’re not the be-all and end-all when it comes to focus. In fact, saying that any one thing is the…
HVAC tech jobs pay better than other popular careers requiring more schooling According to the Department of Labor Statistics, HVAC technicians make more than several other popular careers requiring more schooling. With the typical HVACR program taking two years to complete, graduates with a certificate can get in the field quickly, start earning, and more…
Call Text Me, Maybe? First off, my apologies for getting that forsaken song stuck in your head, but I couldn’t think of a better segue into today’s topic. Over the last couple of years, Chat has taken our industry by storm. Whether you choose to manage it yourself or have a third party manage it…
I wanted to share a little story with you – A couple years ago, I came home from a business trip and, as I walked in the front door, the smell of mold hit me like a ton of bricks. As I entered the basement, I discovered the source of the smell. Half of my…
Using Negative Reviews as an opportunity to improve your brand perception? — Yes, it’s completely doable. Few things can be as frustrating and infuriating as seeing a negative review of your company online. While it’s not anything you think you’d ever want to look forward to, it can be something beneficial for your company. I’d…
The Best Tool for Evaluating Internet Marketing Performance There are many different ways to determine whether your Internet marketing is working or not. You can look at website visitors behavior using tools such as Google Analytics. You can look at your Search Rankings in Google to see how well the site performs in local searches.…
I hate to break it to you, but not only is HVAC not sexy, but there’s just not that much about your products that is different than what the HVAC guy down the street offers. Every blooming heating and air conditioning company sells equipment (and any company worth its salt offers pretty much the same types…
In our last newsletter, we talked about how my experiences with my puppy’s vet and groomer got me thinking about how we interact with our Maintenance customers. Although, this time, I’m not going to carry on about my dog and all his issues. However, I did want to share a few more tidbits about how…
Last week I had a couple of experiences that got me thinking about our customers and how they must feel… First, my vet called to schedule my puppy’s exam. Naturally, I was busy and, when I saw who was calling, I let it roll over to my voicemail (just as our customers do). When I…