And, Home-based Businesses will get it the Worst …but, on a more cheerful note, Google gives some insight on what will help you rank better and increase customer engagement When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing…
This is something we are pleased to be providing for our website customers. Here are some questions you may ask: What is it?You know that little http that you sometimes notice at the front end of a web address? Well, https is a more secure version of that —a type of website data encryption. Why is it important?Certain Internet…
Understanding Google’s stance on multi-service businesses Contractors often will approach us and say “We’re adding _____ as a service.” (While I would rather us have that conversation before you pull the trigger, having it at all is a step in the right direction.) There are a couple of things to take into consideration when adding…
Every generation has its ‘unemployables’ Recently, I was attending a marketing conference down in Florida, when I witnessed something that I absolutely have to share. Full Disclosure: 1 This is biased against my own generation but should provide you with some insight, hope, and a few laughs. 2 I have a BA in Psychology (my parents didn’t help me…
The answer may surprise you. So, you have a website. You focus on content. You focus on rankings and SEO. Do you think that this alone is the key to success? – No. While all of these are important, each is just one piece of a much larger puzzle. What if I told you that…
Using Negative Reviews as an opportunity to improve your brand perception? — Yes, it’s completely doable. Few things can be as frustrating and infuriating as seeing a negative review of your company online. While it’s not anything you think you’d ever want to look forward to, it can be something beneficial for your company. I’d…
Say it with me… “I. Am. Not. My. Customer.” I want to let you know, I put a great deal of thought into whether or not I would write this article because, being honest, who likes to be told they’re wrong? I know I don’t (just ask my beautiful, loving & patient wife). But the hunting…
I lost… I lost? Wait a minute – I’m not supposed to lose! Let me see the script! I’ve always been a huge fan of Mel Brooks’ ‘Robin Hood: Men in Tights’. When I think of Website Graders, this scene comes to mind. The shock that contractors often times feel when they put their site through a…
When it comes to your website, Google is like Rhett Butler in ‘Gone with the Wind’ asking: “Frankly, madam… why should I give a dear?” Unfortunately, we live in a world that has come to rely on Google for all of its answers – from “where should we eat?” to “who should we call when…
Many of the companies I speak with are looking for the same thing – a silver bullet. In the SEO world, there really aren’t many silver bullets to be found, however, the concepts to succeed are pretty straight-forward. One of them is to differentiate yourself from your competition. I wanted to share with you one…