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Are Your Maintenance Agreements Crippling your Business instead of Growing It? Would you believe I am a decent fortune teller and psychic? Seriously, I’m pretty darn good at predicting the future! I can predict with a lot of certainty that in the month of July you will be very, very busy, and sometime near the…
The answer may surprise you. So, you have a website. You focus on content. You focus on rankings and SEO. Do you think that this alone is the key to success? – No. While all of these are important, each is just one piece of a much larger puzzle. What if I told you that…
Attacking manufacturers may not be the most effective response On many contractor forums and message boards, there seems to be a lot of talk and anger being generated over Jim Abrams and Terry Nicholson’s new endeavor in the HVAC industry. If you’re not familiar with Jim Abrams, in the past, he has been responsible for…
The solution that’s working for us may work for your company, too Every business faces the challenge of managing health care costs. These costs will likely remain high even with Congress looking at changing the Affordable Care Act since they are talking about continuing child coverage to age 26 along with no pre-existing conditions. I…
Using Negative Reviews as an opportunity to improve your brand perception? — Yes, it’s completely doable. Few things can be as frustrating and infuriating as seeing a negative review of your company online. While it’s not anything you think you’d ever want to look forward to, it can be something beneficial for your company. I’d…
Evaluating your domain name ownership to work smart and save money We often have people ask us about owning multiple domains. Some have amassed a deep and broad assortment. They want to know if they should keep all the domains they’ve acquired. If you’re not sure why you have domains you’ve registered, it’s probably a…
How to set-up, run, and have an enjoyable time putting on the easiest (and potentially most profitable) home show ever! When it comes to contractors and running booths at home shows, the old catch phrase, “ready… fire… aim!” is typically appropriate. I can’t tell you how many home shows I’ve attended, where a contractor’s ‘go-to’ plan consists…
Say it with me… “I. Am. Not. My. Customer.” I want to let you know, I put a great deal of thought into whether or not I would write this article because, being honest, who likes to be told they’re wrong? I know I don’t (just ask my beautiful, loving & patient wife). But the hunting…
Real world perspective on optional domain service When it comes to domain services available through registrars, it’s smart to know what each does and what your real need is for any service before purchasing it. Registrars are happy to sell you every service you will buy. And, while most people can see the silliness in…
Taking your customer satisfaction through the roof by understanding why people threw ‘tantrums’ after the election! If you have never received a bad online review, or feel ‘political correctness’ is a virtue, this article probably isn’t for you. As part of our service, we do our best to help protect the online reputation of our clients. Having…