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Newsletter Edition XI - July 2017
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How Google is About to Make HomeAdvisor Irrelevant
Just when you thought you had Local Search figured out—Google brings out a new game board

By: Dave Squires, President, July 25, 2017
Brace yourself—Google is in the process of “changing the game board” again when it comes to generating leads through local search. For almost three years in the bay area of San Francisco, Google had been experimenting testing different approaches to directly compete against HomeAdvisor and Angie’s List, and getting into the ‘lead-selling’ business. Unlike AdWords, where you are just buying ad space and the transaction is directly between you and the consumer, Google’s new Home Services division wants to be the new ‘broker’ and ‘quality police’ of the entire transaction. In other words, like HomeAdvisor and Angie’s List, they want to become the gatekeeper between you and new customers. The scary news is that they will probably be very successful in doing it—especially with how they have structured their new program.

Currently, Google is in the process of rolling out their new program in seven major cities around the country. The cities are Phoenix, Atlanta, Philadelphia, Seattle, San Diego, Baltimore, and Los Angeles. For your consideration, in this article I will go over how their new program works, what has changed that may have caused them to initiate the rollout now, and my analysis of the potential long-term repercussions.
Welcome to Google Home Services—and the ‘Google Guaranteed’ program
After watching Google over the last few years try to make its Home Services platform work (which is a good amount of time for Google to test anything), I was surprised when I learned a little over a month ago that it was breaking out of California and expanding to new cities around the country. What I wanted to know was, what had they changed in the program that made them decide their program was a winner? It may be because they want to beat the new HomeAdvisor merger with Angie’s List that will culminate in December, but I was curious as to what the final version looked like. Finding the answer to that question has been surprisingly difficult, since Google has kept a tight lid on what they are doing. Obtaining preliminary information on their new program has taken a good amount of time and effort to say the least—but here’s how the program is being rolled out today

Social Media Program Evolving to Serve Customers Better
More Options to Fit Your Needs

By: Natalie Ortenburg, Social Media Manager, July 25, 2017
Since starting our Social Media program in late 2015, we have worked hard to mold it into something that is not only good—but great—and that helps your business thrive. We’ve completed our year and a half initial beta offering and learned what works and what doesn’t. Truly, our industry requires a strategic approach to mastering social media since a majority of content related to the work contractors do does not directly appeal to your average customer. But, with the right mix of industry and personality, we have been able to develop a program that helps to grow your social media following and increase your brand awareness among potential customers. Our goal is to show people in your market that you’re relatable while keeping your brand friendly and familiar.
Starting September 1, 2017, we will be launching our new packaging and pricing for our social media programs. That’s right - we said programs! You will be able to select the program that best fits the needs of your company and your budget. Our new top-level Social Marketing Plus program offers more in-depth social media management including quarterly Facebook analytics, boosting management, customized posts and much more. And, if you’re not ready to embrace the full social media world, we have just the right option for you, too. With our Social Presence Management program, we help keep you active on social media while notifying you of items that need your attention.

Check out the different programs (click chart above to view larger)—then give us a call to get your social media performing the best it can for you!
Note: If you’re already using us for social media, your subscription and pricing will shift to the Social Presence Management level on September 1, 2017. If you’d like to change your subscription level, please let us know.
 
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