Earlier this month, I had a conversation with a friend of mine who was just at his wits end with a couple of negative reviews. Let’s call him “Tom”. Tom felt defeated because this is his life’s work. Tom has the utmost pride in what he does and this time of the year seems to yield the worst reviews. Tom isn’t alone. I call this season the ‘Holiday Hangover’. There’s something about January that just seems to make people cantankerous and felt led to leave reviews. In fact, while writing this article, I recall another one I did previously which touched on how to respond to negative reviews
. Guess what? I wrote it in January, too, hmmm... almost seems
like a pattern. January seems to be the peak month for people to just be stressed, unreasonable, and overly critical.
What if I told you that this online punch-in-the-gut could work to your advantage? That you don’t have to be weighed down by this millstone around your neck? Well, it's true! It was for Tom and it could be for you, too. And if you’re wondering if I’m going to focus on responding specifically, I won’t be
covering that in this article. You may venture over to the aforementioned post for some assistance to that end.
The Bigger, Brighter Picture
See, Tom got some negative reviews on Google and on Facebook. On Google, he has 97 reviews and on Facebook he has 35 reviews. His overall ratings are 4.8 and 4.9 on those platforms, respectively. I told Tom that this is actually a “surprise blessing”. Now, that might seem a bit of a strange thing for me to say. And, intuitively, you’d be right. How can I be happy at all about a bad review? Let me answer your question with another:
Which rating do you find more believable – A 5.0 or a 4.9? How about a 4.9 or a 4.8?
See, these negative reviews actually help Tom long term. Before he was probably at a 5.0 or a 4.9. Studies show that the sweet spot for an overall rating is about a 4.7! People think…