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Volume 12 - September 2017
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Google's Gone Wild
And, Home-based Businesses will get it the Worst

...but, on a more cheerful note, Google gives some insight on what will help you rank better and increase customer engagement
By: Mitch Ortenburg, CSR Manager & SEO Specialist; September 5, 2017
When it comes to search engine optimization, one of the most challenging aspects of what we do is making sure we keep up with Google’s ever-changing tastes. They rival even the most persnickety food and beverage critics out there and it’s not unheard of for them to contradict themselves in the same breath. Today, we want to share a little bit about Google’s most recent updates to ‘How to Rank Better in Local’, hiding your address in Google My Business (along with how Google’s killing off home-based contractors in local search), and Google Posts. Spoiler Alert - it’s a doozy! The past two months have seen a flurry of activity in our world. Here’s the 10,000 foot view of it.
How to Rank your Google My Business Listing Better in Local Search
For about two years now, Google’s had a list titled ‘Improve your local ranking on Google’. In its original state, the page referenced some really basic good-to-haves and stressed “Relevance, Distance (i.e., proximity between you and searchers), and Prominence” and it shed some light on how

Spotlight

Get to Know Our Staff!

We pride ourselves on getting to know our clients and build relationships with you. We invite you to do the same! Get to know the staff here at Online-Access with our Featured Employee Spotlight section.
Niq B.
Customer Support
Learn More

Get to Know Our Staff!

We pride ourselves on getting to know our clients and build relationships with you. We invite you to do the same! Get to know the staff here at Online-Access with our Featured Employee Spotlight section.
Mitch O.
SEO Specialist/Sales
Learn More

Although it sounds great when people say the beauty of the Internet is that it lets you connect to everyone and everywhere, for a contracting business this statement has absolutely no connection with reality. Sure, your website can be found by a remote villager in Indonesia if he has a smart phone and WiFi conveniently available—but so what? We both know that he is obviously not your customer. You don’t have to be a Rocket Scientist to intuitively understand this, and it’s no big deal whether he finds you or not since
you spent absolutely no money or effort trying to get him to find you. Where the water gets murky (and expensive), is when the discussion turns to getting the guy 25 miles away, living three towns over, to find you. At this point, we probably will have a disagreement.
Now mind you, if the guy three towns over and 25 miles away calls you and you have the excess capacity to service him, go for it. However, deliberately incurring marketing expense to get that guy to call you is probably not the best use of funds. You see, he may be within the radius of your Service Area, but for the majority of companies under 5 million in sales, I would argue that he’s probably not even close to being in what you should be considering as your…

What do foundation cracks and water damage have to do with your customers?

By: Lori Smith, O-A Marketing Consultant, September 5, 2017
I wanted to share a little story with you –

A couple years ago, I came home from a business trip and, as I walked in the front door, the smell of mold hit me like a ton of bricks. As I entered the basement, I discovered the source of the smell.  Half of my basement had standing water in it. And, unfortunately, the most affected room happened to be my home office where I do a majority of my work. The carpet was moldy, and my furniture had water damage. I was just lucky that the water wasn’t high enough to get to any of my electronics.

Naturally, I started pulling everything out of the room to see if I could figure out where the water was coming from. The wall that had been covered by my credenza was obviously wet and, when I pulled down some of the sheetrock, to my horror, I discovered mold—not a little mold but a LOT of mold.
Since I just happen to write about the dangers of mold, I was more than a little freaked out about the presence of it in my home. The more I removed, the more I discovered.

I thought I would have one leg up on the problem because, after all, I know
 
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