I hate to break it to you, but not only is HVAC not sexy
, but there's just not that much about your products that is different than what the HVAC guy down the street offers. Every blooming heating and air conditioning company sells equipment (and any company worth its salt offers pretty much the same types of services you do).
Heck, nowadays you can even buy HVAC while you're shopping at Lowe's, Home Depot and the 'bigger is better' Costco. And, to make matters worse, all your competition is one quick Google search away (might I add that Google even helps out by popping up your competition as suggestions even when they are looking for you).
Seems like just about every company offers the same
- Quality Service
- Lowest Price
- Service All Makes & Models
- Licensed & Insured
- Fair Prices
Furthermore, advertising as the 'lowest price company' is risky business and a good way to 'kill' your bottom line. After all, customers who are always looking for the lowest price are the first ones to complain, have the highest call-back rates, and are the first ones to jump to your competitor the minute a…