Google as The Gatekeeper

Note: Since this series of articles began, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. In the last few months, I’ve written articles going over how Google is launching into local services. The first one covered how…

Taking on Online Equipment Sellers

Online Equipment Sales has become our industry’s version of…“Everybody complains about the weather, but nobody does anything about it.”* Until Now… I can’t tell you how many times I read contractor posts, or hear contractors complaining about Online HVAC equipment sales. In most cases, the complaints are justified, simply because most homeowners don’t know the…

Google Home Services

Just when you thought you had Local Search figured out—Google brings out a new game board Note: Since this article was first published, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. Brace yourself— Google is in…

Maintenance Agreements Part 2

When it comes to Maintenance, you need to understand the animal in order to tame the beast! PREVIOUS: Maintenance Agreements Part 1 Before I go into strategies you can use to run your maintenance at a time that works for both your customers AND for you, I first need to cover the two main ways maintenance…

Maintenance Agreements Part 1

Are Your Maintenance Agreements Crippling your Business instead of Growing It? Would you believe I am a decent fortune teller and psychic? Seriously, I’m pretty darn good at predicting the future! I can predict with a lot of certainty that in the month of July you will be very, very busy, and sometime near the…