—and a sneak-peek at what we’ve been working on for over a year! Face it, anyone who has ever tried to market a contracting company needs to realize that the greatest challenge is that we sell really boring crap! I’m sorry if this is somehow breaking news, but most consumers typically never even think about…
How to finally get great customer service with Google Local Services…and reduce your cost of leads! In the English language, when conflicting and contradictory ideas are expressed as a single concept we call it an oxymoron. Terms like ‘Deafening Silence’, ‘Virtual Reality’, ‘Original Copy’, and the old stand-by ‘Military Intelligence’ are classic examples. However, for…
Note: Since this series of articles began, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. In the last few months, I’ve written articles going over how Google is launching into local services. The first one covered how…
Online Equipment Sales has become our industry’s version of…“Everybody complains about the weather, but nobody does anything about it.”* Until Now… I can’t tell you how many times I read contractor posts, or hear contractors complaining about Online HVAC equipment sales. In most cases, the complaints are justified, simply because most homeowners don’t know the…
Note: Since this article was first published, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. In our July newsletter, I covered the release of the Google Home Services program being launched by Google throughout the U.S. As it…
Although it sounds great when people say the beauty of the Internet is that it lets you connect to everyone and everywhere, for a contracting business this statement has absolutely no connection with reality. Sure, your website can be found by a remote villager in Indonesia if he has a smart phone and WiFi conveniently…
Just when you thought you had Local Search figured out—Google brings out a new game board Note: Since this article was first published, Google has changed ‘Google Home Services’ to ‘Google Local Services’ due to the fact that all service industries they plan to include are not necessarily home services. Brace yourself— Google is in…
When it comes to Maintenance, you need to understand the animal in order to tame the beast! PREVIOUS: Maintenance Agreements Part 1 Before I go into strategies you can use to run your maintenance at a time that works for both your customers AND for you, I first need to cover the two main ways maintenance…
Are Your Maintenance Agreements Crippling your Business instead of Growing It? Would you believe I am a decent fortune teller and psychic? Seriously, I’m pretty darn good at predicting the future! I can predict with a lot of certainty that in the month of July you will be very, very busy, and sometime near the…
Attacking manufacturers may not be the most effective response On many contractor forums and message boards, there seems to be a lot of talk and anger being generated over Jim Abrams and Terry Nicholson’s new endeavor in the HVAC industry. If you’re not familiar with Jim Abrams, in the past, he has been responsible for…