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Marketing

  Addressing Customer Fears and Concerns...
Or, What do foundation cracks and water damage have to do with your customers?
By: Lori Smith, Online-Access Marketing Consultant; September 5, 2017
A couple years ago, I came home from a business trip and, as I walked in the front door, the smell of mold hit me like a ton of bricks. As I entered the basement, I discovered the source of the smell. Half of my basement had standing water in it. And, unfortunately, the most affected room happened to be my …

  How to Respond to Negative Reviews
By: Mitch Ortenburg, SEO Specialist; January 18, 2017
Few things can be as frustrating and infuriating as seeing a negative review of your company online. While it's not anything you think you'd ever want to look forward to, it can be something beneficial for your company. I'd like to show you how to respond to a review and why it …

  The Case for Call Tracking
By: Brendan Squires, Analytics Specialist, October 20, 2016
There are many different ways to determine whether your Internet marketing is working or not. You can look at website visitors behavior using tools such as Google Analytics. You can look at your Search Rankings in Google to see how well the site performs in …

  HVAC May Not Be Sexy...
By: Lori Smith, Online-Access Marketing Consultant, August 3, 2016
I hate to break it to you, but not only is HVAC not sexy, but there's just not that much about your products that is different than what the HVAC guy down the street offers. Every blooming heating and air conditioning company…

  More About What Puppies have in Common with Your Maintenance Customers
By: Lori Smith, Online-Access Marketing Consultant, July 7, 2016
In our last newsletter, we talked about how my experiences with my puppy's vet and groomer got me thinking about how we interact with our Maintenance customers. Although, this time, I'm not going to…

  What Puppies have in Common with Your Maintenance Customers
By: Lori Smith, Online-Access Marketing Consultant, June 2, 2016
Last week I had a couple of experiences that got me thinking about our customers and how they must feel… First, my vet called to schedule my puppy's exam. Naturally, I was busy and, when I saw who was calling, I let it roll over to my voicemail (just as our customers do). When I finally took the time to…
 

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